OTT platforms have changed the way people consume content.
Instead of watching traditional TV, audiences now spend hours on streaming apps across mobile phones, smart TVs and connected devices. This shift has made OTT advertising and streaming TV ads for India one of the most effective ways for brands to reach large and engaged audiences.
Today, brands want to run ads on premium OTT platforms and connect with viewers where attention is highest.
What Are OTT Platforms?
OTT (Over-The-Top) platforms are streaming services that deliver content through the internet instead of cable or satellite TV.
Popular OTT platforms in India include:
- ✅ JioHotstar
- ✅ SonyLIV
- ✅ ZEE5
- ✅ Amazon MX Player
These platforms allow brands to advertise across OTT platforms using digital targeting instead of broad TV placements.
Why Brands Advertise on OTT Platforms
OTT advertising combines the impact of television with the precision of digital media.
Brands invest in advertising on OTT platforms because:
- ✅ Viewers are highly engaged with content
- ✅ Ads appear on large screens through Smart TVs and CTV
- ✅ Targeting is more accurate than traditional TV
- ✅ Campaign performance can be measured in real time
- ✅ Budgets are flexible and scalable
This is why many businesses now prefer OTT & streaming ads solutions over conventional TV buying.
Ways to Run Ads on OTT Platforms
There are two main ways to run OTT ads.
1. Direct Platform Buying
Some brands contact OTT platforms directly. This usually involves fixed packages, higher minimum spends and limited flexibility.
2. Programmatic OTT Advertising
This is the smarter and more scalable approach.
Programmatic advertising allows brands to run ads on premium OTT inventory using a DSP. Ads are bought automatically in real time based on audience data, making campaigns more efficient.
How Programmatic OTT Advertising Works
Here’s a simple explanation:
- The advertiser defines campaign goals and audience
- A DSP identifies OTT inventory across platforms
- Ads are bought using real-time bidding (RTB)
- The most relevant ad wins the auction
- Ads are shown to the right viewers at the right moment
This process enables brands to advertise across OTT platforms without manual negotiations.
Ad Formats Available on OTT Platforms
OTT platforms support multiple video ad formats, including:
- ✅ Pre-roll ads (before content starts)
- ✅ Mid-roll ads (during content)
- ✅ Full-screen streaming video ads
- ✅ In-app OTT video ads
- ✅ Connected TV (CTV) video ads
These formats make streaming TV ads in India highly effective for brand storytelling.
Targeting Options in OTT Advertising
One of the biggest benefits of OTT advertising is targeting.
Brands can target audiences based on:
- ✅ Location (city, state, region)
- ✅ Device type (Smart TV, mobile, tablet)
- ✅ Content and genre
- ✅ Viewing behavior
- ✅ Demographics and interests
- ✅ Contextual and first-party data
This ensures ads reach relevant viewers instead of a mass audience.
How The Trade Desk Helps Run OTT Ads
The Trade Desk is a leading DSP that enables OTT and streaming ads solutions across the open internet.
Using The Trade Desk, advertisers can:
- ✅ Access multiple OTT platforms from one dashboard
- ✅ Control budgets and bidding strategies
- ✅ Manage frequency across channels
- ✅ Optimize campaigns in real time
- ✅ Measure performance transparently
This makes it easier for brands to advertise across OTT platforms at scale.
How Trzy Next Works as an OTT Advertising Agency
As an experienced OTT advertising agency, Trzy Next helps brands plan and execute OTT campaigns using The Trade Desk.
Our role includes:
- ✅ OTT media planning and strategy
- ✅ Access to premium OTT inventory
- ✅ Campaign setup and execution
- ✅ Budget control and optimization
- ✅ Reporting and performance insights
Brands don’t need to approach OTT platforms individually.
Trzy Next enables programmatic access to premium OTT advertising.
Who Should Use OTT Advertising?
OTT advertising works well for:
- ✅ Brand awareness campaigns
- ✅ Product launches
- ✅ Movie promotions
- ✅ App and service marketing
- ✅ National and regional campaigns
This is why many brands choose top OTT ad companies to manage their streaming campaigns.
Final Thoughts
OTT advertising has become one of the strongest digital channels today.
Brands that invest in streaming TV ads for India and advertising on OTT platforms gain reach, attention and measurable results.
If you’re looking to run ads on premium OTT platforms with full control and transparency, Trzy Next can help you execute campaigns using The Trade Desk.
Trzy Next – Media Buying Made Easy. OTT Advertising Made Smarter.
Q1. What does it mean to advertise on OTT platforms?
Advertising on OTT platforms means running video ads on streaming apps like JioHotstar, SonyLIV, ZEE5 and Amazon MX Player instead of traditional TV channels.
Q2. How can brands run ads on premium OTT platforms?
Brands can run ads on premium OTT platforms through programmatic advertising using a DSP, which allows automated buying, better targeting and real-time optimization.
Q3. What types of OTT ads are available?
OTT platforms support pre-roll ads, mid-roll ads, in-app video ads and connected TV (CTV) video ads depending on available inventory.
Q4. Is OTT advertising suitable for small and mid-size brands?
Yes. OTT advertising is flexible and scalable. Brands can start with controlled budgets and expand campaigns based on performance.
Q5. Which companies help with OTT advertising in India?
OTT advertising agencies like Trzy Next help brands advertise across OTT platforms by managing planning, execution, optimization and reporting through programmatic platforms.
