Advertise on ZEE5 – Reach Premium Indian OTT Audiences with Programmatic Ads (2025)
ZEE5 has become one of India’s most influential OTT platforms, offering a powerful mix of regional entertainment, blockbuster originals, live TV, movies and multilingual content. For brands looking to reach diverse audiences across India, from metros to deep regional markets, ZEE5 advertising delivers unmatched scale and engagement.
And the good news?
👉 You don’t need direct deals with ZEE5 to advertise.
👉 You can run ads on ZEE5 using programmatic advertising, powered by Trzy Next.
With access through The Trade Desk, we help brands launch data-driven ZEE5 campaigns with complete transparency, precision targeting and measurable performance.
Why Advertise on ZEE5?
ZEE5 is a true “India-first” OTT platform with strong penetration across regional and language-first audiences. It offers massive reach, high completion rates and a brand-safe environment ideal for video-led storytelling.
Key Reasons Why ZEE5 Delivers for Advertisers:
🔸 Large and Diverse Viewer Base
ZEE5 reaches millions of monthly active users across India, with particularly strong consumption in:
- ✅Hindi heartland
- ✅South India
- ✅Bengali-speaking regions
- ✅Marathi & Gujarati markets
This makes it one of India’s strongest platforms for regional targeting.
🔸 Content That Drives Retention and Daily Use
Audiences spend significant time on:
- ✅ZEE5 Originals
- ✅TV shows
- ✅Regional web series
- ✅Bollywood movies
- ✅Marathi, Bengali & Telugu entertainment
More engagement = Better ad visibility.
🔸 Premium OTT Video Inventory
ZEE5 offers:
- ✅Pre-roll ads
- ✅Mid-roll ads
- ✅Long-form video placements
- ✅CTV inventory (on supported devices)
This ensures your brand shows up in high-attention moments.
🔸 Ideal for Brands Targeting Family, Youth & Regional Viewers
ZEE5’s audience includes:
- ✅Families
- ✅Regional-first consumers
- ✅Entertainment-focused millennials
- ✅Tier 2 and Tier 3 markets
- ✅Smart TV and mobile viewers
This gives brands both breadth and depth.
How to Run Ads on ZEE5 with Trzy Next
You don’t need individual contracts with ZEE5.
Trzy Next activates advertising through programmatic access via The Trade Desk.
Here’s how your ZEE5 campaign runs:
1. Programmatic Access Through The Trade Desk
We buy ZEE5 inventory through premium programmatic exchanges connected to The Trade Desk, which ensures:
- ✅Transparent bidding
- ✅Brand-safe supply
- ✅Optimized pricing
- ✅Unified cross-channel insights
2. Precision Targeting Across India
With programmatic buying, we can target users by:
- ✅City, state, or pin-code clusters
- ✅Age, gender and household characteristics
- ✅Content categories (TV shows, originals, movies)
- ✅Viewing patterns
- ✅Device (CTV, mobile, tablet)
3. Real-Time Bidding for Smarter Delivery
Every time a viewer opens a ZEE5 video:
- ✅A real-time ad auction begins
- ✅The Trade Desk evaluates if that user matches your criteria
- ✅If yes, it bids competitively
- ✅Your ad wins if it’s the most relevant bid
This process takes less than 100 milliseconds.
4. Transparent OTT Reporting
You get detailed reporting including:
- ✅Impressions
- ✅Completed Video Views
- ✅Cost per Completed View (CPCV)
- ✅Device-level breakdown
- ✅Region-wise insights
- ✅Ad frequency and reach
This ensures you always know where your budget is going.
Ad Formats Available on ZEE5
1. Pre-Roll Video Ads
Displayed before episodes, movies and original content.
2. Mid-Roll Ads
Inserted mid-content, delivering high completion rates.
3. CTV Video Ads
For premium long-form visibility on:
- ✅Android TVs
- ✅Fire TV
- ✅Smart TVs
4. Mobile & In-App Ads
For brands looking to dominate mobile screens in India.
Why Brands Choose Trzy Next for ZEE5 Advertising
✔ Powered by The Trade Desk
Programmatic access ensures efficient pricing, better reach and full transparency.
✔ Audience-Led Strategy
Campaigns designed using insights, not assumptions.
✔ Live Optimization
Performance improves automatically with AI + manual monitoring.
✔ Transparent Reporting
Every placement, impression and cost is visible.
✔ Single Setup → Multi-OTT Scaling
We can extend your ZEE5 campaign to:
- ✅JioHotstar
- ✅SonyLIV
- ✅MX Player
- ✅JioCinema
- ✅Connected TV networks
- ✅Premium web publishers
Final Thoughts
If you’re looking to launch or scale OTT campaigns in 2025, Trzy Next provides the end-to-end media buying expertise you need.
ZEE5 is one of the most dynamic OTT platforms in India, offering brands a perfect mix of premium content, regional depth and engaged daily viewers. With programmatic buying through The Trade Desk, advertising on ZEE5 becomes easier, smarter and far more measurable.
👉 Trzy Next – Media Buying Made Easy. OTT Advertising Made Powerful.
FAQs – Ads on ZEE5
Q1. Can I advertise on ZEE5 without contacting them directly?
Yes. Trzy Next runs ZEE5 ads through programmatic buying using The Trade Desk.
Q2. What ad formats does ZEE5 support?
Pre-roll, mid-roll, in-app video and CTV video ads depending on available inventory.
Q3. Is ZEE5 good for regional targeting?
Absolutely. ZEE5 has strong reach in Hindi, Bengali, Marathi, Telugu, Tamil and Kannada markets.
Q4. How does programmatic buying help?
It ensures cost efficiency, better targeting and transparent measurement.
Q5. Does Trzy Next handle everything end-to-end?
Yes, planning, launching, optimizing, reporting and scaling across all OTT platforms.
