In digital advertising, two things matter most:
Who sees your ad. And when.
Yet, most brands waste money showing the wrong message to the wrong people at the wrong time.
With programmatic advertising, you change that.
It helps your brand appear only where it matters, across platforms your audience actually uses, like JioHotstar, Zomato, Uber, Spotify, SonyLIV and more.
No guessing. No overspending. Just better results.
Why Traditional Ads Miss the Mark
Most digital campaigns rely on basic targeting:
Age, location, maybe a few interests.
The result? Your ads show up… but they don’t connect.
Meanwhile, your customer is:
➥ Streaming a series on Hotstar
➥ Ordering dinner on Zomato
➥ Listening to music on Spotify
➥ Commuting via Uber
They’re paying attention, just not to you.
Enter Programmatic Advertising
Programmatic advertising uses AI and real-time data to decide:
➢ Who to show your ad to
➢ On which platform
➢ At what time
➢At what price
It’s smart, fast and focused on impact over impressions.
You’re no longer throwing money around, you’re investing in precision.
Go Where Your Audience Is Already Engaged
Trzy Next gives you access to India’s most premium ad inventory:
➥ JioHotstar – Massive reach, especially during sports & entertainment
➥MX Player, SonyLIV, Voot – Regional + national reach
➥Spotify – Audio ads placed by time, mood or genre
➥Uber – Hyper-targeted, high-intent urban users
➥Zomato – Perfect for instant offers or local engagement
➥TOI, Aaj Tak (CTV) – Trusted news and living room reach
Your ad isn’t just shown, it’s remembered.
Smarter Spend. Real Results.
With Trzy Next’s programmatic engine, every rupee is:
➢ Backed by real-time decisions
➢ Used to target the right people
➢ Measured and optimized live
Even small budgets get big impact when each impression works harder.
Timing Is Your Secret Weapon
It’s not just who sees your ad. It’s when they see it.
➥ A fitness product on Spotify during morning runs
➥ A dessert brand on Zomato at 9pm
➥ A streaming app ad during the IPL on JioCinema
Programmatic ads make this kind of targeting possible and effortless.
The Trzy Next Advantage
Here’s what you get:
➢ Premium access to India’s top apps
➢ AI-powered campaign control
➢ No wasted spend, only focused delivery
➢ Measurable, scalable ROI
Whether you’re a startup or an enterprise, we help your brand show up where it matters most.
Don’t Just Advertise. Connect.
You’re not buying ads.
You’re buying attention, timing and relevance.
With Trzy Next, your ads appear on the platforms your audience already trusts at the moment they’re most likely to act.
Ready to make every impression count? For More Visit: https://trzynext.in/
Frequently Asked Questions
1. What is programmatic advertising and how does it work?
Answer: Programmatic advertising is an automated way of buying and placing digital ads using AI and real-time bidding. Instead of manually choosing where and when ads appear, programmatic systems decide in milliseconds who sees the ad, on which platform and at what price, maximizing efficiency and targeting accuracy.
2. Which are the top platforms for programmatic advertising in India?
Answer: Some of the best premium platforms for programmatic advertising in India include Hotstar, JioCinema, MX Player, SonyLIV, Spotify, Zomato, Uber, TOI, Voot and Aaj Tak (CTV). These platforms offer high engagement and trusted environments to connect with quality audiences.
3. How does programmatic advertising help optimize my ad budget?
Answer: Programmatic advertising ensures your ad budget is spent on reaching users who are more likely to engage. It reduces wasted impressions by using AI and real-time data to target the right people at the right time, leading to better results with less spending.
4. Can I use programmatic advertising with a small budget?
Answer: Yes, programmatic advertising is scalable. Even with a modest budget, brands can run efficient campaigns by focusing on precision targeting and real-time optimization, ensuring each impression delivers value.
5. Is programmatic advertising better than social media ads?
Answer: Programmatic ads offer broader reach across OTT, CTV, audio and mobile apps, not just social feeds. They provide better targeting, real-time bidding and control over platforms and timing, making them ideal for performance-focused campaigns.
6. How do I get started with programmatic advertising in India?
Answer: You can get started by partnering with a programmatic platform like Trzy Next, which gives you access to premium Indian inventory and helps manage targeting, delivery and campaign optimization, all from a single dashboard.
7. What industries benefit most from programmatic advertising?
Answer: Industries like e-commerce, FMCG, food delivery, entertainment, fintech, health and mobility benefit greatly, especially when looking to reach digital-first consumers on platforms they trust and use daily.
