Influencer Marketing Case Study
Campaign Overview
Fireball, a globally popular cinnamon whisky brand, partnered with WWE to create a high-visibility promotional campaign in India. Trzy Next was responsible for leading the Influencer Marketing component to amplify the Fireball × WWE event and drive strong awareness across social media.
Campaign Objective
The primary objective was to increase awareness, trust, and purchase consideration for the Fireball × WWE collaboration by showcasing the event through curated influencer content. The strategy focused on generating high-quality reels and stories that would boost brand visibility and capture audience attention on Instagram.
Influencer Marketing Strategy
Influencer Selection
Trzy Next onboarded high traction Micro & Macro lifestyle influencers whose content style and audience demographics aligned with Fireball’s energetic brand identity. These creators were chosen for their strong engagement and reach within metropolitan youth audiences.
Content Deliverables
Each influencer produced:
- ✅ Strategic Collaboration with creator highlighting the Fireball × WWE experience
- ✅ Planned Instagram Stories showcasing the event atmosphere and brand cues
- ✅ Live documentation of event activities and key brand moments
This ensured both high reach (reels) and real-time engagement (stories).
Content Direction
Influencers were guided to capture:
- ✅ The vibe and energy of the Fireball × WWE event
- ✅ Brand elements and branding touchpoints
- ✅ Audience interactions and overall event highlights
This created visually engaging and authentic content that resonated with their followers.
Execution
The influencers attended the Fireball × WWE event and shared dynamic content showcasing every highlight, from crowd interactions to branded zones and immersive experiences. Their combined content created a strong digital presence for the campaign, extending visibility far beyond the event venue.
Campaign Performance
Total Campaign Views
- ✅ 1,435,606+ Total Views across reels and stories
Engagement Impact
- ✅ Strong viewership across creator reels
- ✅ High audience retention on stories
- ✅ Successful delivery of campaign messaging
- ✅ Positive viewer response to event highlights and visuals
Results & Brand Impact
Trzy Next’s influencer-led strategy successfully achieved all key campaign goals:
High Awareness
Over 1.43M+ views, generating significant digital visibility for the Fireball × WWE association.
Authentic Content
Creators delivered real, experience-driven content that brought the event to life for their audiences.
Strong Message Delivery
Influencers effectively communicated the brand’s objective:
awareness, trust, and purchase consideration, exactly as outlined in the campaign objectives.
Amplified Event Presence
Even those who could not attend the event experienced it through influencer content, expanding the brand’s reach.
Conclusion
The Fireball × WWE campaign was a highly successful Influencer Marketing initiative for Trzy Next. By activating the right creators and delivering engaging content, the campaign achieved strong visibility, impactful engagement, and clear messaging, fulfilling its brand objectives with measurable results.
