As programmatic advertising grows in India and globally, brands are becoming more selective about the platforms they use to buy media. While Google Display & Video 360 (DV360) and Amazon DSP are widely known, they are not always the best fit for every advertiser.
Many brands and agencies today are actively searching for a better alternative to DV360 and Amazon DSP, one that offers more transparency, broader reach and greater control.
That’s where The Trade Desk stands out.
Why Brands Look for Alternatives to DV360 and Amazon DSP
DV360 and Amazon DSP are powerful platforms, but both operate within closed ecosystems.
Common limitations advertisers face:
- ✅ Inventory largely tied to their own properties
- ✅ Limited transparency into supply paths
- ✅ Restricted flexibility in audience and data usage
- ✅ Platform bias toward owned media
- ✅ Higher complexity or minimum spends
For advertisers who want independence, scale and control across the open internet, these limitations often become roadblocks.
What Makes The Trade Desk Different
The Trade Desk is an independent Demand-Side Platform (DSP) built specifically for the open internet. Unlike DV360 or Amazon DSP, it does not own media properties, which means it has no incentive to prioritise one publisher over another.
This independence is why many brands consider The Trade Desk the best alternative to DV360 and Amazon DSP.
Key Advantages of The Trade Desk
1. Open Internet Access
The Trade Desk provides access to premium inventory across:
- ✅ Websites and publishers
- ✅ Mobile apps
- ✅ OTT and CTV platforms
- ✅ Audio streaming platforms
- ✅ Digital out-of-home (DOOH)
All from a single platform, without being locked into one ecosystem.
2. Advanced Audience Targeting
With The Trade Desk, advertisers can:
- ✅ Select specific audience segments
- ✅ Activate first-party data
- ✅ Use third-party data marketplaces
- ✅ Build custom and lookalike audiences
- ✅ Adapt to privacy-first, cookie-less environments
This level of flexibility is often limited in closed DSP environments.
3. Full Budget Control
The Trade Desk allows advertisers to:
- ✅ Set precise budgets
- ✅ Control pacing and bids
- ✅ Optimize campaigns in real time
- ✅ Scale or pause instantly based on performance
This makes it suitable for brands, agencies and advertisers of any size.
4. Transparency & Brand Safety
Transparency is one of The Trade Desk’s biggest strengths.
Advertisers get:
- ✅ Clear visibility into where ads appear
- ✅ Access to open directories and supply paths
- ✅ Strong brand safety and fraud prevention tools
- ✅ Detailed reporting across channels
This helps brands protect their reputation while improving efficiency.
5. True Cross-Channel Advertising
Unlike platforms that specialise in one or two formats, The Trade Desk is built for cross-channel programmatic advertising.
Campaigns can run across:
- ✅ Display
- ✅ Video
- ✅ OTT & CTV
- ✅ Audio
- ✅ Mobile apps
- ✅ DOOH
All managed and measured through one dashboard.
The Trade Desk vs DV360 vs Amazon DSP (High-Level View)
- ✅ DV360: Best for advertisers deeply invested in Google’s ecosystem
- ✅ Amazon DSP: Best for brands focused mainly on Amazon shoppers
- ✅ The Trade Desk: Best for advertisers who want open-internet reach, transparency and audience-first buying
For brands that want flexibility beyond Google or Amazon-owned inventory, The Trade Desk offers a clear advantage.
How Trzy Next Helps You Use The Trade Desk
At Trzy Next, we provide consulting-led programmatic advertising solutions using The Trade Desk.
We help brands and agencies:
- ✅ Access The Trade Desk platform
- ✅ Define campaign strategy and objectives
- ✅ Select the right audiences
- ✅ Structure budgets and bids
- ✅ Launch and optimize campaigns
- Track performance with transparent reporting
You don’t need direct platform onboarding, Trzy Next enables access to The Trade Desk with expert support throughout the campaign lifecycle.
Who Should Choose The Trade Desk?
The Trade Desk is ideal for:
- ✅ Brands looking beyond Google and Amazon inventory
- ✅ Agencies managing multiple clients
- ✅ Advertisers running OTT, CTV and cross-channel campaigns
- ✅ Teams that value transparency and control
- ✅ Businesses preparing for a privacy-first future
Final Thoughts
DV360 and Amazon DSP are well-known platforms, but they aren’t the only options and for many advertisers, they aren’t the best ones either.
If you’re looking for a true alternative to DV360 and Amazon DSP, The Trade Desk offers independence, transparency and unmatched access to the open internet.
With Trzy Next as your programmatic partner, you can unlock the full potential of The Trade Desk, efficiently, strategically and with complete visibility.
Trzy Next – Media Buying Made Easy. Programmatic Advertising Made Smarter.
FAQs – Best Alternative to DV360 and Amazon DSP
Q1. Why do brands look for alternatives to DV360 and Amazon DSP?
Many brands want more transparency, broader inventory access and flexibility beyond Google or Amazon-owned ecosystems. This is where independent DSPs like The Trade Desk become a strong alternative.
Q2. Is The Trade Desk a good alternative to DV360?
Yes. The Trade Desk offers open-internet access, advanced audience targeting and transparent media buying, making it a preferred alternative for brands that don’t want to be restricted to Google’s ecosystem.
Q3. How is The Trade Desk different from Amazon DSP?
Amazon DSP focuses primarily on Amazon-owned inventory and shopper data, while The Trade Desk provides access to a wide range of publishers, OTT platforms, CTV, audio and mobile apps across the open internet.
Q4. Can small or mid-sized brands use The Trade Desk?
Yes. With the right partner like Trzy Next, brands of all sizes can access The Trade Desk, control budgets and optimize campaigns without large minimum spend barriers.
Q5. How does Trzy Next help brands use The Trade Desk?
Trzy Next provides consulting-led programmatic solutions, helping brands and agencies access The Trade Desk, plan strategy, select audiences, manage budgets and optimize campaigns with full transparency.
