Advertise on SonyLIV – Reach Premium OTT Audiences with Programmatic Ads (2025)
SonyLIV has become one of India’s most premium OTT platforms, home to blockbuster originals, live sports, international shows and a loyal subscription-plus free-view user base. For brands looking to reach high-intent, content-engaged audiences, SonyLIV advertising offers a powerful OTT opportunity.
And the best part?
👉 You don’t need to contact SonyLIV directly.
👉 You can run ads on SonyLIV using programmatic advertising through Trzy Next.
We activate SonyLIV inventory through The Trade Desk, giving advertisers a smarter, more transparent way to launch and scale OTT campaigns.
Why Advertise on SonyLIV?
SonyLIV isn’t just another OTT app, it’s a platform with strong content loyalty and an audience that returns daily to watch high-quality entertainment.
Here’s why SonyLIV delivers strong ad performance:
🔸 Premium Content Environment
SonyLIV viewers actively watch:
- ✅Live sports (cricket, football, tennis, Olympics)
- ✅Sony Originals & web series
- ✅International shows
- ✅Regional content
Brands benefit from high attention inventory around premium entertainment.
🔸 Large & Diverse Viewer Base
SonyLIV reaches tens of millions of users monthly across India, including metros and high-growth cities.
SonyLIV’s sports seasons (cricket & football) create major spikes in:
- ✅Daily active users
- ✅Video watch time
- ✅Ad consumption
🔸 High Completion Rates
Audience behavior on SonyLIV typically delivers:
- ✅Better Video Completion Rates (VCR)
- ✅Lower Cost per Completed View (CPCV)
- ✅Stronger visibility for storytelling ads
🔸 Ideal for Brands Targeting Urban & Affluent Audiences
SonyLIV has strong penetration among:
- ✅Millennials
- ✅Working professionals
- ✅Premium OTT viewers
- ✅Sports audiences
- ✅English + regional content viewers
This makes it a strong fit for brands in:
- ✅Finance
- ✅Education
- ✅Auto
- ✅E-commerce
- ✅FMCG
- ✅Tech & electronics
How Trzy Next Runs Ads on SonyLIV
You don’t need media contracts or direct negotiation.
With programmatic advertising, we activate campaigns on SonyLIV in a seamless, data-driven way.
1. Programmatic Access via The Trade Desk
We buy SonyLIV OTT inventory through premium exchanges integrated with The Trade Desk.
This ensures:
- ✅Transparent media buying
- ✅Brand-safe environments
- ✅Fair auctions and better pricing
- ✅Unified reporting
2. Advanced Targeting Options
We help brands reach audiences by:
- ✅Age, gender, household income
- ✅City or region (ultra-granular geo-targeting)
- ✅Interest segments
- ✅Content consumption (sports, originals, movies)
- ✅Device: mobile, Smart TV, Fire TV android TV
- ✅Frequency & day-part controls
3. Real-Time Bidding for Video
Every impression goes through a real-time auction (RTB):
- ✅If the viewer fits your target audience → your ad bids
- ✅The best and most relevant bid wins
- ✅Your video plays instantly
This ensures maximum efficiency and minimal waste.
4. Transparent Insights & Reporting
We provide crystal-clear reporting on:
- ✅Impressions
- ✅Completed video views
- ✅Reach & frequency
- ✅CPM / CPCV
- ✅City-wise or state-wise performance
- ✅Device-level insights
No hidden fees. No black boxes.
Ad Formats Available on SonyLIV
1. Pre-Roll Video Ads
Run before premium long-form content.
2. Mid-Roll Video Ads
Positioned during episodes or live streaming, delivering very high attention.
3. CTV/Smart TV Video Ads
Ads on:
- ✅Android TVs
- ✅Fire TV
- ✅Sony Smart TVs
- ✅Connected TV platforms
Perfect for big-screen branding.
4. Native & Display Placements (If supported programmatically)
Used for reinforcement and high frequency.
Why Trzy Next for SonyLIV Advertising?
At Trzy Next, we simplify media buying and deliver measurable outcomes.
✔ Powered by The Trade Desk
Programmatic access ensures high-quality supply with maximum control.
✔ Audience-Driven Planning
We build campaigns around who you need to reach, not just where.
✔ Faster Optimization
AI + human strategy improves performance daily.
✔ Multi-OTT Scaling
Along with SonyLIV, we can extend your campaign to:
- ✅JioHotstar
- ✅Zee5
- ✅MX Player
- ✅JioCinema
- ✅Premium CTV channels
- ✅Top news and entertainment apps
✔ Clear Reporting
100% visibility on every rupee spent.
Final Thoughts
SonyLIV offers brands a premium entry point into India’s OTT ecosystem, especially for advertisers who want high-quality audiences, strong video performance and real-time measurement.
With Trzy Next managing your campaign through The Trade Desk, running ads on SonyLIV becomes fast, efficient, transparent and scalable.
👉 Trzy Next – Media Buying Made Easy. OTT Advertising Made Powerful.
FAQs – Ads on SonyLIV
Q1. Can I advertise on SonyLIV programmatically?
Yes. Trzy Next activates SonyLIV ads through programmatic access using The Trade Desk.
Q2. What ad formats are available?
Pre-roll, mid-roll, display and CTV video ads depending on available inventory.
Q3. What targeting options do I get?
Target by geography, demographics, interest segments, device type, viewing categories and more.
Q4. How does Trzy Next help with SonyLIV ads?
We plan, execute, optimize and report your entire OTT campaign using data-driven programmatic tools.
Q5. Is SonyLIV good for performance campaigns?
Yes. SonyLIV offers strong video completion rates and premium content environments, making it ideal for awareness and mid-funnel engagement.
