If you’ve ever wondered how ads show up on your phone, OTT apps or smart TV at just the right time, media buying is the reason behind it.
In 2025, businesses of all sizes are using smart media buying to reach the right people, save ad money and get better results. And with India’s growing digital audience, there’s never been a better time to start.
At Trzy Next, we help brands run ads across top platforms like JioHotstar, Zee5, websites and mobile apps, without wasting time or money.
What is Media Buying?
Media buying means paying for space to show your ads online or on streaming platforms.
This includes:
- – OTT apps (like JioHotstar, Zee5, Sony LIV)
- – Websites and news portals
- – YouTube and social media
- – Mobile games and apps
- – Smart TVs and streaming devices (CTV)
It helps your ad reach the people most likely to be interested in your product or service.
2 Main Types of Media Buying
1. Direct Media Buying
You work directly with a platform or publisher and pay to show your ad for a fixed time. Example: A banner ad on a news website or a video ad on an OTT app.
2. Programmatic Media Buying
This uses smart technology (like AI and data) to place ads automatically. It targets people based on their age, location, interests or even what content they watch.
At Trzy Next, we use programmatic media buying to help you get the most value from your ad spend.
Why Media Buying is Important in 2025
India is watching, browsing and shopping online more than ever. Here’s why smart media buying matters today:
- – Digital-first users – Over 850 million people use mobile and internet regularly
- – Huge OTT growth – Streaming is now the top way to watch content
- – Targeted ads – Reach specific groups based on location, language or interests
- – Better ROI – No money wasted on the wrong audience
- – Live tracking – See how your ads are performing and make changes instantly
How Trzy Next Makes Media Buying Simple & Powerful
We do the heavy lifting so you can focus on growing your business.
- 1. Access to top OTT platforms like JioHotstar, Zee5
- 2. Campaigns tailored to your goals and budget
- 3. Real-time performance tracking and insights
- 4. Support for multiple languages and regions in India
- 5. Transparent pricing, no hidden costs
Whether you want to build your brand or boost sales, we help you reach the right audience, faster.
Simple Example: How It Works
Let’s say you own a D2C skincare brand. With media buying:
- We show your video ad on Zee5 to women aged 18–35 in Mumbai watching beauty content
- We also retarget them on mobile apps and Instagram
- You get a dashboard showing views, clicks and conversions in real-time
That’s smart, modern advertising made easy.
Final Thoughts
You don’t need a big budget or a complex plan to start media buying in 2025. With the right team and tools, even small businesses can run powerful ad campaigns.
Want to advertise smarter? Contact Trzy Next and let’s build a campaign that works for your goals and your audience.
1. What exactly is media buying?
Media buying is the process of purchasing space on digital platforms like OTT apps, websites or mobile apps, to display your ads. It helps you reach people who are most likely to be interested in your product or service.
2. How is media buying different from media planning?
Media planning is about deciding where and when to advertise, while media buying is about executing that plan by purchasing the actual ad space.
3. What’s the difference between direct and programmatic media buying?
- 1. Direct buying involves dealing one-on-one with a publisher or platform.
- 2. Programmatic buying uses automated tools and audience data to place ads in real time, giving better targeting and efficiency.
4. Why is media buying important in 2025?
In 2025, digital platforms dominate how people watch, shop and interact online. Media buying helps businesses reach users where they spend most of their time on OTT apps, mobile and smart TVs with measurable and cost-effective results.
5. Which platforms does Trzy Next offer media buying on?
We help you run ads on top Indian platforms like:
- – JioHotstar
- – Zee5
- – Sony LIV
- – Websites and Mobile apps
- – Smart TVs and Connected TV (CTV) devices
6. Is media buying only for big brands with large budgets?
No! Even small and mid-sized businesses can benefit from media buying. At Trzy Next, we offer custom campaigns that match your goals and budget, no matter the size.
7. Can I track the performance of my ad campaigns?
Yes. With real-time tracking dashboards, you can see how your ads are performing like views, clicks and conversions and make changes anytime.
8. How do I get started with media buying at Trzy Next?
It’s simple! Contact us and our team will help you plan, launch and manage your campaign, from targeting the right audience to tracking your success.
